Our Industry Expertise

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The MB Consulting team has extensive experience as operators, vendors, and consultants in global land-based casino businesses. With over 100 years of experience, the team has led or been apart of projects and/or products in every major market and property openings around the world. 

Examples of our team's hands on experience:

• Product and operating experience in every major casino gaming market globally including Australia/New Zealand, Asia, Canada, Europe, United Kingdom, United States, South Africa, and South America
• Casino operations across the front and back-of-house including standard operating procedures, process design and optimization, and player journey implementation
• Casino products and systems across slots, electronic table games, tables, ticketing, cashless, cage, security, surveillance, marketing, VIP, finance, rostering, and uniform management
• Property, player experience, employee experience, and casino floor design, implementation, and optimization
• Casino product, player and resort marketing, business intelligence, yield management, service recovery, and player satisfaction
• Gaming intellectual property, trademarks, gaming labs, and regulatory requirements
• Gaming product innovation, roadmap creation, design, development, sales, deployment, support, and end-of-life

The MB team has been at the forefront of leading and executing market entry and monetization strategies into the North American iGaming and Sports Betting markets. This includes taking land-based casino operators online, building and deploying new iGaming content and platforms, operating iGaming licenses, and implementing multi-channel strategies bringing land and online together.

Examples of our team's hands-on experience:

• Creating market entry and business model strategies for North America for content, platform, and services companies specializing in taking land companies online
• Building, managing, and operating iSlot, iTable, and e-Instant content development studios for net new games and content conversion
• End-to-end business setup, management, and operations for iGaming companies including legal, licensing, regulatory, commercial, product development, dev-operations, marketing, services, and support
• Product design, development, approvals, deployment, operations and support of iGaming solutions including iGaming content, remote game servers, content aggregation, player account management, business intelligence, customer relationship management, marketing, rewards and incentives, and regulatory approvals/reporting
• Design, development, approval, and operation of omni-channel land and online platforms for the seamless delivery of iGaming slot, table, and live dealer content to gaming floors in tribal markets throughout the US

Over the years the team has been fortunate to work in the largest gaming and hospitality markets in the world. From Macau to Singapore, Las Vegas to New Jersey and other world-class integrated gaming and hospitality markets the team has extensive experience in resort design, development, operations, technology and management.

Examples of the the team's experience:

• Customer Journey design for large integrated resorts by patron profile impacting traffic, product and services offerings, marketing, and meeting patron needs
• Property development and design to meet patron journey design and the associated infrastructure, systems, and processes to execute the resort vision
• Co-location of products and services by patron profiles including casino gaming, hotels, food & beverage, wellness centers, retail, entertainment, transportation, and general services that elevate the customer experience
• Back-of-house design to facilitates the delivery of the customer experience while ensuring an excellent employee experience
• Front and back-of-house selection, design, and cost of implementing processes, systems, infrastructure, and services to enable customer and employee experience delivery